Do you still write your content using AI? Do you believe AI-generated content works in Google’s algorithm? Then you may want to rethink your strategy.
In the past two to three years, generating AI content has become the norm, as it offers an easy escape from hard work, especially when there isn’t much time. So to speak, the internet is now flooded with AI-produced blogs and articles.
Creating hundreds of articles each day with AI and publishing them frequently, without spending on a dedicated content team, sounds tempting and profitable.
But SEO and the Google algorithm have become way smarter than before. No matter how carefully you craft your prompt, search engine algorithms can still detect AI-written content, leaving your piece buried and unseen by readers.
So ironically, there are hidden costs when you try to save budget by writing content with AI.
How Does AI Work For Content Creation?
To understand why cheap AI-written content struggles to rank in Google search, you need to learn how AI produces certain content and why that can fall short of the quality signals Google’s algorithms reward.
AI chatbots and LLMs are trained on historical data with a few embedded syntactical structures. The output they provide is an average amalgamation of the existing content.
So, technically, in their content, they write what has already been said in other sources, adding no new insights or information. It may feel useless to readers if they find no new data in the content.
Alongside that, there are AI hallucinations that provide misleading facts and false data, which ultimately lower the quality and affect the reader’s mind.
Moreover, anyone can easily find out whether content is original or AI-generated by using an AI content checker, and cancel out that particular piece of writing if they are looking for authentic work.
The Hidden Cost Of Cheap AI Content In The SEO Game
According to a report, Amazon has reinforced human oversight in the loop after it acted on inaccurate advice generated by an AI agent. Pretty high cost to pay because of AI supervision instead of applying human expertise, right?
AI assistance sounds cheap and cost-effective, which may save the budget of hiring a human employee, but it always comes at a price.
Similarly, the evolution of the SEO algorithm and Google crawling has made it difficult for cheap AI writers to stand out, ultimately charging you an expensive cost that remains hidden.
Here are the major catastrophic outcomes of using AI writers for SEO content generation.
Low SEO Performance
The gravest cost of using AI assistance in writing blogs is the low SEO performance. Since SEO now rewards good, productive, and useful content, low-quality AI content without human editorial judgment finds it hard to stand out in SEO.
AI has never felt a product physically or practically understood the pain points of customers. The writing pieces it produces are devoid of real-life experience and expertise. So, a cheap AI article does not ensure EEAT.
Result? Your website will get low traffic and fewer conversions. Content Velocity
Content Velocity
Content velocity is the rate at which a certain amount of content gets published in a certain period of time. When the content velocity increases, the problem occurs.
As an AI writer produces a massive volume of content in less time, the quality of the writing falls. It produces shallow, repetitive, and thin content that does not have a human touch. It dilutes the gravity and weight of the topic.
The high volume of content may initially work. But as time passes, other websites publish this kind of cheap content by AI on the same topic frequently.
So, anti-spam systems start to flag this type of repetitive and similar blogs. SEO algorithms identify the sameness and absence of a human touch in those blogs and drop them.
Risking Long-term Growth
As this sort of cheap content fails to impress both SEO algorithms and the readers, it falls behind in the SEO game.
The low-effort blogs do not reflect originality and credibility, which cannot create trust among your readers. The lack of trust never lets you build long-standing authority among your target audiences, hampering long-term growth and success.
Recovery Of Poor Quality
This is where most of your resources and money will be drained. When you fail to get traffic and accelerate sales through cheap AI content, you have to recover your messed-up content strategy and blogs that are already live.
Recovering from poor quality requires a lot of time, resources, and money. You need to edit all the content you have published and lined up for publishing.
Editing them includes removing a lot of the repetitive text, misinformation, and indexed pages. For that, you might have to hire a separate editor, who will charge you a high fee.
Moreover, after editing and making them live, you have to wait for five to eight months for a major update and some useful results.
In the meantime, the market trends will change, and so the content topics, according to the volatile market, will change. Also, the information, factual data, and even SEO behaviour may get updated. Not only that, but the customer acquisition cost will also increase.
Overall, the recovery will come at a high price. So, to take the shortcut and save some pennies and energy, you will eventually lose a huge amount of your budget.
Risiking Brand Reputation
Above all, the highest cost you have to pay for using a cheap AI writer to win the SEO race is your brand’s reputation.
As we know, AI content showcases low-quality and false factual data, which will raise questions on the credibility and authenticity of the brand and your products. So, eventually, it will damage the reputation of your brand.
In totality, your brand may not get the desired revenue and sales.
Solution
However, erasing AI from the workflow loop is not the ideal solution at this point. Rather, leveraging AI assistance in content production would be the best practice at this moment.
Humans should be responsible for creating ideation, fact-checking, ensuring data accuracy, and bringing creativity and newness to the content.
Most importantly, never remove human oversight from the process. Better to get the write-ups reviewed by a human editor at the end.
AI can be used like a helping hand in this loop that will assist you in conducting research, creating a content structure, and even creating the very first draft of the content. The more you can dig deeper to use AI assistance, the better the outcome you will get from AI.
So, use AI assistance wisely and strategically.
Final Thought
To work hard earlier than to control the damage later is always better and more profitable. Also, invest more time in the research and write the articles on your own before you seek AI assistance and get cheap content in less time.
If you invest less in your resources to restrain your budget, you will get less effective results and revenue. On top of that, you have to spend on clean-up costs later on.
So, instead of producing cheap content, ensure that you create original and fresh blogs and articles if you want to win the SEO game.